{"id":357,"date":"2023-08-11T15:06:40","date_gmt":"2023-08-11T15:06:40","guid":{"rendered":"https:\/\/www.godtierads.com\/articles\/?page_id=357"},"modified":"2025-02-24T09:15:01","modified_gmt":"2025-02-24T09:15:01","slug":"updates","status":"publish","type":"page","link":"https:\/\/www.godtierads.com\/articles\/updates\/","title":{"rendered":"God Tier Ads Framework Updates &#038; Change Log"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>2025 UPDATES:<\/strong> to help me keep everything in once place, I will be moving all voting and change logs to <a href=\"https:\/\/godtier.features.vote\/board\">https:\/\/godtier.features.vote\/board<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRE-2025 BELOW:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>November 2024:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am restructuring how I manage God Tier Ads. It has taken 4 years but finally I am becoming more professional&#8230; \ud83d\ude42<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The promise remains and updates will remain FREE for life.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Instead of me randomly dripping out updates, I am now moving to a small, medium and larger update structure.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Smaller updates will be monthly, or bi-monthly (sheet, scripts, general tweaks).<\/li>\n\n\n\n<li>Medium updates will like be bi-monthly or quarterly (content refresh and additions).<\/li>\n\n\n\n<li>Large updates will be as and when they come (major additions).<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">This also means I am building a small team to assist me get some of the bigger items done (if you are interested, please reach out).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>An example of a <\/em><strong><em>LARGE update <\/em><\/strong><em>is the &#8211; very soon to be released &#8211; God Tier Landing Page checklist.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This one you might argue is outside the scope of a free update, but I am going to give it to all current members for free anyway. \ud83d\ude42<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter\"><img decoding=\"async\" src=\"https:\/\/s3.us-west-2.amazonaws.com\/content.podia.com\/su5jx412ttaez655ze6mwmkv3hv1\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">And to help me keep everything in once place, I will be moving all voting and change logs to <a href=\"https:\/\/godtier.features.vote\/board\">https:\/\/godtier.features.vote\/board<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thanks,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>September 2024:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/godtier.features.vote\/board\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Vote on feature requests<\/strong><\/a> &#8211; share your thoughts and help shape the future of God Tier Ads. Use this feedback tool to leave suggestions, comments and vote on what comes next. \u00a0<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>July 23rd 2024:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Framework checklist updated with revised campaign setup steps to reflect the new UI<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>July 2024:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">100% completion certificates are now a thing. Someone requested it, so I have enabled them.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Once you hit 100% completion you will find your certificate link at the top-left of the course screen.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>And, I am still working on numerous updates that will be coming soon.<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>July 1st 2024<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Updated: <a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756541-4-building\/2222879-keyword-match-type-methodology-2024\">Keyword Match Type Methodology 2024<\/a><br>Coming soon: Account Structure template overhaul<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>May 2024:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">New scripts courtesy of Jack Felstead:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/8396273-google-ads-forecast-report\">Google Ads Forecast Report<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/8396123-revenue-maximiser-tiering-script-for-pmax-and-shopping\">Revenue Maximiser Tiering Script for PMax and Shopping<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/8396223-word-count-analysis-for-shopping-item-titles\">Word Count Analysis for Shopping Item Titles<\/a> (updated)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>April 2024<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; I am currently moving country, updates will resume shortly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>6th February 2024:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Script: <a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/7727208-word-count-analysis-for-shopping-items\">word count analysis for shopping<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>31st January 2024:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I am delighted to say Jack Felstead is joining us to share his performance scripts each month. <a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/7681639-introducing-the-scripting-gurus-automation-library\">Watch the intro here<\/a>. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here&#8217;s the first script the <a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/7681706-ultimate-performance-max-insight-report\">Ultimate PMax Insights Report<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>10th January 2024:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First few videos have dropped for the &#8216;standard shopping vs pmax&#8217; mini-series.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.godtierads.com\/view\/courses\/smart-ecommerce-mini-series\/2368102-updated-2024\/7535484-standard-shopping-vs-performance-max\">Standard Shopping vs Performance Max<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.godtierads.com\/view\/courses\/smart-ecommerce-mini-series\/2368102-updated-2024\/7535493-example-campaign-structure\">Example Campaign Structure<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.godtierads.com\/view\/courses\/smart-ecommerce-mini-series\/2368102-updated-2024\/7535495-post-migration-checks-and-what-to-expect\">Post migration checks and what to expect<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1st December 2023:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ed note: I&#8217;m just about to go on holiday for week, but I have been working on an edit of a session with John Moran were we covered Performance Max, Standard Shopping, Attribution and more topics besides. It&#8217;s a mini training series.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here are highlights from the recording:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/1631840-performance-max\/7337662-pmax-for-lead-gen-accounts-is-optional\">If you&#8217;re running a lead gen account, PMax is entirely optional<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/1631840-performance-max\/7337708-quick-fire-questions-with-john-moran-mp4\">Quick fire questions with John Moran<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>November 14th 2023:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Watch: <a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756544-5-optimisation\/7225807-proative-vs-reactive-management-processes\">Reactive vs Proactive management processes<\/a><\/li>\n\n\n\n<li>Use the reactive vs proactive <a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756544-5-optimisation\/7225803-reactive-vs-proactive-checklist\">checklist<\/a> that supports the above video<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>November 13th 2023:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>IT IS COMPETITION TIME!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">I&#8217;m giving away cash for Christmas because, why the hell not?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>PRIZES:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First prize $500<\/li>\n\n\n\n<li>Runners up get $250 each<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>HOW TO ENTER:<\/strong><br><em>= = removed = =<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">When we hit 14th December 2023, I draw names of the winners and share them here. I&#8217;ll wire you the money the next day.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Good luck.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>October 12th 2023:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Following on from the week 1 checklist, here&#8217;s a checklist for <a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756544-5-optimisation\/7017557-month-1-to-2-of-your-new-campaign\" target=\"_blank\" rel=\"noreferrer noopener\">Month 1 to 2 of your new campaign\/account<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/7017836-critical-thinking-account-structure-mp4\" target=\"_blank\" rel=\"noreferrer noopener\">Critical thinking for your account structure<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>October 5th 2023:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756544-5-optimisation\/6979606-weekly-optimisation-routine-example-mp4\">Example weekly Search Optimisation routine<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>September 27th 2023:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rows 275-282: Week 1 activities after launching a new search campaign.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>August 25th 2023:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><em>It&#8217;s landing page optimisation day here in GTA!<\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756541-4-building\/6742207-landing-page-checklist\">Landing page checklist<\/a> to get you thinking about what&#8217;s important<\/li>\n\n\n\n<li>A <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756541-4-building\/6742195-landing-page-optimisation-tips-tricks\">video walk-through of landing page optimisation<\/a> (contributed by fellow member Chris Schutte)<\/li>\n\n\n\n<li>Extensive <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756541-4-building\/6742208-landing-page-checklist-template-sheet\">Landing Page checklist template sheet<\/a> (contributed by Jonah)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>August 21st 2023:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756544-5-optimisation\/6715786-easy-mode-broad-match-test\" target=\"_blank\" rel=\"noreferrer noopener\">How to test Broad Match keywords<\/a><\/li>\n\n\n\n<li>Nils has dropped a very handy script for <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/6714917-performance-max-trending-search-categories\">PMax Trending Categories<\/a><\/li>\n\n\n\n<li>And the important <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/2223152-duplicate-competing-keyword-checker\">Duplicate Competing Keyword Checker <\/a>has been updated<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>August 10th 2023:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I&#8217;ve just added two new videos to answer rather common questions:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>What do we do in <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756544-5-optimisation\/6659618-week-1-of-a-new-campaign-or-account\">Week 1 of a new campaign or account?<\/a><\/li>\n\n\n\n<li>What do we do if the <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756544-5-optimisation\/6659627-budget-won-t-spend-mp4\">Budget Won&#8217;t Spend?<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>August 2nd 2023:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Three scripts updated and tested working:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/2229954-make-exact-match-exact\">Make Exact Match Exact<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/2223158-ad-created-date\">Ad Created Date<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/2223152-duplicate-keyword-check\">Duplicate Keyword Check<\/a> (checks for competing ad groups)<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>July 24th 2023:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The first script from Nils is a good one, <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/6566365-report-trending-search-terms-daily\">Report Trending Search Terms &#8211; Daily<\/a><\/li>\n\n\n\n<li>Thanks to Oliver Curting for sharing this <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756544-5-optimisation\/6566815-looker-studio-reporting-dashbord-for-clients\">Looker Studio Reporting Dashboard<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>July 21st 2023:<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>I&#8217;m pleased to announce that Nils Rooijmans will be collaborating with me.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you don&#8217;t know Nils, he actively uses (and creates) scripts to enhance his agency and speed up account work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That means each month he will be bringing his automation and scripting skills to God Tier by adding new scripts for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Many of these scripts will be from his personal archive too.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is another &#8216;free &#8211; until I get hit by a bus &#8211; update&#8217; added to GTA&#8230;<em> with more coming soon!<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; Ed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>July 6th 2023:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Minor tweaks to advice for &#8220;Ad Group&#8221; section (line 147 on) of the master checklist for Phrase match (and updated an old line about the now defunct BMM)<\/li>\n\n\n\n<li>Also, <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.facebook.com\/groups\/AdMasterclass\/posts\/6344662552246553\/\">please vote in this survey<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>June 7th 2023:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>With Google removing similar audiences and GA4 now upon us, I&#8217;ve <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/2222698-wireframes-build-accounts-for-better-results\" target=\"_blank\">updated the account structure wireframes to suit<\/a>.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>June 6th 2023:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automating your ad copy with ChatGPT <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/the-23-pillars-of-ad-copy\/2008204-default-section\/6303858-automating-your-ad-copy-with-a-i\">video walk-through and templates<\/a><\/li>\n\n\n\n<li><a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756541-4-building\/2222881-account-structure-q-a\">Minor updates and clarifications to account structure questions<\/a><\/li>\n\n\n\n<li>Minor clarifications on <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756541-4-building\/2222912-account-structure-golden-ratios\">golden ratios<\/a><\/li>\n\n\n\n<li>Added video to demonstrate this powerful <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/6312217-impression-based-auto-negative-keywords\">automated negatives script<\/a><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>May 22nd 2023:<\/strong><br>Updated the sheet and added additional notes + links.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Auto-applied ad suggestions are turned off<\/li>\n\n\n\n<li>Auto-applied recommendations<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>May 3rd 2023:<\/strong><br>&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/1378769-google-analytics-4\/6117467-gtm-server-side-conversion-tracking\" target=\"_blank\">Tag Manager Server-Side Conversion Tracking<\/a><br>&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/1378769-google-analytics-4\/6117495-ua-vs-ga4-metrics-cheat-sheet\" target=\"_blank\">UA vs GA4 Metrics Cheat Sheet<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>April 21st 2023:<\/strong><br>&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/1378769-google-analytics-4\/6117552-comparing-metrics-ua-vs-ga4\" target=\"_blank\">Comparing UA vs GA4 metrics<\/a>February 15th 2023:<br>&#8211; Added: Free serp scraper + <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/5646178-competitor-ad-reconnaissance\" target=\"_blank\">Ad Recon training<\/a> (very important for improving your RSAs)<br>&#8211; Updated:<a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/3561274-responsive-search-ads-questions-answers-optimisations\" target=\"_blank\"> RSA Questions &amp; Answers + Optimisations<\/a><br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>February 3rd 2023:<\/strong><br>&#8211; Added: <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/1378769-google-analytics-4\/5571151-ecommerce-tracking-ga4-shopify\" target=\"_blank\">Ecommerce Tracking &#8211; GA4 &amp; Shopify<\/a><br>&#8211; Added: <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756544-5-optimisation\/5572412-working-with-negative-keywords\" target=\"_blank\">Working with Negative Keywords<\/a> to brush up on the fundamental.<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>January 31st 2023:<\/strong><br>&#8211; Added: <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756527-1-foundation\/5571158-gtm-website-form-tracking\" target=\"_blank\">GTM Website Form Tracking<\/a>November 25th 2022:<br>&#8211; Master checklist updated (too many individual changes to list updates)<br>&#8211; Added Performance campaign builds, with updated budgeting, bidding and optimisations<br>&#8211; Removed UA\/GA3 and Smart shopping sections<br>&#8211; Updated <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/1631840-performance-max\" target=\"_blank\">PMax Section<\/a> to include slide decksNovember 18th 2022:<em><br>&#8211; <\/em>Performance Max section added: <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/1631840-performance-max\" target=\"_blank\"><em>r<\/em><\/a><em>emoved Nov 25th, superseded by the bigger update above<\/em><br>&#8211; Including a end-to-end training video (1hr 35mins+)<br>&#8211; This will be added to the checklist over the coming weeksNovember 9th 2022:<em><br>&#8211; <\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/5080137-performance-max-best-practices\" target=\"_blank\">Performance Max Best Practices<\/a><br>&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756541-4-building\/5080154-ad-extensions-become-assets\" target=\"_blank\">Ad Extensions Become Assets<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/5087556-content-suitability\" target=\"_blank\">Content suitability<\/a> updated controls for exclusions (YT, GDN and PMax)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>October 14th 2022:<\/strong><br>Q&amp;A: <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/4925709-q-a-account-structure-and-match-types\" target=\"_blank\">Account structure and match types?<\/a><br>Q&amp;A: <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756541-4-building\/4926247-q-a-how-to-safely-split-campaigns\" target=\"_blank\">How to safely split campaigns?<\/a>October 13th 2022:- <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/1378769-google-analytics-4\/4920175-custom-audiences-in-ga4\" target=\"_blank\">Custom Audience creation in GA4<\/a><br>&#8211; Google Ad script updates coming before end of month<br><br><strong>August 15th 2022:<\/strong><br>&#8211; First Q&amp;A recorded: <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/4608726-q-a-how-many-rsas-per-ad-group\" target=\"_blank\">How Many RSAs?<\/a><br>&#8211; I&#8217;m going to start recording these, especially when I see the same question reoccur.<br><br><strong>July 20th 2022:<br><\/strong>&#8211; Highly detailed <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756527-1-foundation\/4481918-identify-apply-micro-conversions-pdf\" target=\"_blank\">Identify &amp; Apply Micro Conversions<\/a> (GA4 ready)<br>&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756527-1-foundation\/4481572-micro-conversion-segmentation-sheet\" target=\"_blank\">Micro conversion segmentation sheet<\/a><br><br><strong>July 11th 2022:<br><\/strong>I&#8217;m filling in a few areas where people still have questions:<br>&#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756527-1-foundation\/4435829-call-conversion-tracking\" target=\"_blank\">Call Conversion Tracking<\/a><br>&#8211; An intro and the <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/4436445-performance-max-pros-cons\" target=\"_blank\">Pros &amp; Cons of Performance Max<\/a><br><br>*currently working on PMax migration and Micro conversion advisory docs.<br><br><strong>June 8th 2022:<br><\/strong>Added some fundamental support docs for questions I often see:<strong><br>&#8211; Quickly <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756527-1-foundation\/4275359-conversion-tag-audit\" target=\"_blank\"><strong>Audit your Conversion Tags<\/strong><\/a><strong><br>&#8211; Getting Started with <\/strong><a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756527-1-foundation\/4275356-getting-started-with-enhanced-conversions\" target=\"_blank\"><strong>Enhanced Conversions<\/strong><\/a><br><br><strong>June 6th 2022:<br><\/strong>Entirely new section for setting up Google Analytics 4 including supporting docs:<br>&#8211; Sheet rows 34 through 73<br>&#8211; And a section for <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/1378769-google-analytics-4\" target=\"_blank\">GA4 supporting docs<\/a><strong>12th May 2022:<\/strong><br>Video: <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756538-2-attribution\/4131300-is-last-click-attribution-okay\" target=\"_blank\">Last-click attribution<\/a> &#8211; should you move to Data driven?<br><br><strong>4th May 2022:<br><\/strong>Update: <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/overseers-dashboard\" target=\"_blank\">MCC overseer<\/a> script to Google&#8217;s &#8216;new script experience&#8217;.<br>Thanks to God Tier member Anthony Luong for the fix.<br><br><strong>6th April 2022:<br><\/strong>Added: advisory video for <a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/courses\/ppc-checklist\/756541-4-building\/3949055-smart-shopping-migration-to-performance-max\" target=\"_blank\">Smart Shopping migration to Performance Max<\/a>.<br><br><strong>30th March 2022:<\/strong><br>The &#8220;<a rel=\"noreferrer noopener\" href=\"https:\/\/app.godtierads.com\/view\/downloads\/the-23-pillars-of-ad-copy\" target=\"_blank\">23 Pillars of Ad Copy<\/a>&#8221; has been upgraded with a Responsive Search Ad template.<br><br><strong>21st March 2022:<br><\/strong>41 &#8211;&nbsp; Updated &#8216;Analytics Macro and Micro conversion goals imported to Ads&#8217;<br><br>After extensive testing &#8211; <strong>the first &#8216;Performance Max&#8217; update is here.<\/strong><br>Added &#8211; 151 to 168, setting up Performance Max<br>Added &#8211; 170, guidance on Smart Shopping campaigns<br>Added &#8211; 295 to 300, Performance Max reporting and optimisation<br><br><strong>12th February 2022:<\/strong><br>Uploaded &#8211; &#8220;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/view\/courses\/ppc-checklist\/756544-5-optimisation\/3659668-scale-smart-bidding-walk-through\" target=\"_blank\">Scale Smart Bidding<\/a>&#8221; video walk-through.<br><br><strong>2nd February 2022:<\/strong><br>Checklist updates:<br><br>188 &#8211; Added &#8216;Account structure&#8217; section to clarify some points<br>190 &#8211; Added &#8216;When to consider splitting campaigns or ad groups&#8217;<br>191 &#8211; Added &#8216;How to handle keyword match types and campaign structure&#8217;<br><br><em>Supported by the updated Wireframes doc below.<\/em><br><br>234 &#8211; Added &#8216;Eliminate wasteful ad targeting&#8217;<br>261 &#8211; Updated guidance on &#8216;Creating and working with Responsive Search Ads&#8217;<br>262 &#8211; Updated guidance on &#8216;Responsive Search Ad strength score&#8217;<br>270 &#8211; Updated &#8216;Responsive Search Ad optimisation&#8217;<br><br><em>Supported by the addition of the RSA Questions &amp; Answers doc below.<\/em><br><br>277 &#8211; Updated guidance on &#8216;Audience performance&#8217;<br><br><strong>1st February 2022:<br><\/strong>Revised with additional clarification for 2022 &#8211; <a rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/2222698-wireframes-build-accounts-for-better-results\" target=\"_blank\">Wireframes<\/a>: Build Accounts For Better Results<br><br>And minor updates to <a rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/view\/courses\/ppc-checklist\/756541-4-building\/2222881-account-structure-q-a\" target=\"_blank\">Account Structure Q&amp;A<\/a><br><br><strong>27th January 2022:<br><\/strong>Added: &#8220;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/view\/courses\/ppc-checklist\/760988-automation-vault\/3563194-automatic-rsa-adder\" target=\"_blank\">Automatic RSA Adder<\/a>&#8221; script with labels. Thanks to GTA member Tom Beckerle for sharing.<br>Added &#8220;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/view\/courses\/ppc-checklist\/756539-3-planning\/3561274-responsive-search-ads-questions-answers-optimisations\" target=\"_blank\">Responsive Search Ads &#8211; Questions, Answers &amp; Optimisations<\/a>&#8221; guidance. The sheet will be updated next week.<br><br><strong>7th December 2021:<br><\/strong>Added &#8211; &#8220;Impression Based Auto Negative Keywords&#8221; script to help you negative wasteful search terms.<br><br><strong>23rd November 2021:<br><\/strong>228 &#8211; Updated &#8220;Auction Insights report &#8211; review competitors&#8221;<br>229 &#8211; Added Auction Insights &#8211; new competitors<br><br><strong>4th November 2021:<br><\/strong>82 &#8211; Added a note of clarification to &#8220;Manual versus automated bidding&#8221;, as I see many of you still asking about bidding on new\/low data campaigns and accounts.<br><br><strong>16th October 2021:<\/strong><br>255 &#8211; Updated &#8220;Responsive Search Ad strength score&#8221;<br>256 &#8211;&nbsp; Added &#8220;Creating and working with Responsive Search Ads&#8221;<br><br><strong>12th October 2021:<\/strong> added a new file for <a rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/courses\/ppc-checklist\/756544-5-optimisation\/3050678-shopping-campaign-structure-with-or-without-smart-bidding\" target=\"_blank\">Shopping Campaign Structure<\/a> (with or without Smart Bidding).<br><br><strong>7th October 2021: <\/strong>The <a rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/courses\/ppc-checklist\/760988-automation-vault\/3026087-n-gram-report-updated\" target=\"_blank\">ngram analysis script<\/a> has been updated (it stopped working). Thanks to community members Kris Boorman &amp; Sion Jones for fixing!<br><br><strong>18th September 2021:<br><\/strong>191 &#8211; When to increase campaign budgets.<br>200 &#8211; At what point do you add broad match keywords.<br><br><strong>9th August 2021:<br><\/strong>Scale smart bidding (and diagnose why it failed) a workflow for both Ecommerce and Lead Gen accounts.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">These visuals are good training tools. Instead of just giving you the theory, it teaches you how to approach a problem systematically. Find them here &#8211; <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/courses\/ppc-checklist\/756544-5-optimisation\/2754600-ecommerce-scale-diagnose-smart-bidding\">ecom<\/a> and <a target=\"_blank\" rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/courses\/ppc-checklist\/756544-5-optimisation\/2754601-lead-gen-scale-diagnose-smart-bidding\">lead gen<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>4th August 2021:<br><\/strong>Lots of useful additions and revisions to the Shopping section.<br><br>152 &#8211; How and when to test or use Smart Shopping.<br>322 &#8211; Product feed optimisation &#8211; better than best practices and many ideas to test (<a rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/courses\/ppc-checklist\/756544-5-optimisation\/2738097-shopping-feed-optimisation-workshop\" target=\"_blank\">full 58 page presentation added<\/a>).<br>326 &#8211; Your feed optimisation rules.<br>327 &#8211;&nbsp; Product titles are following best practices.<br>328 &#8211;&nbsp; BRAND vs brand in product titles.<br>329 &#8211;&nbsp; Product title examples &#8211; BRAND, brand and category.<br>335 &#8211;&nbsp; Test a 0-click campaign for products that failed to get noticed.<br>336 &#8211;&nbsp; Test a dedicated best sellers campaign.<br>338 &#8211;&nbsp; If using Manual CPC update product level bids.<strong><br><br>29th July 2021:<\/strong><br>Revised, &#8220;<a rel=\"noreferrer noopener\" href=\"https:\/\/www.godtierads.com\/courses\/ppc-checklist\/756541-4-building\/2222880-bidding-strategy-cheat-sheet\" target=\"_blank\">Bidding Strategy Cheatsheet<\/a>&#8221; &#8211; updated to reflect Google&#8217;s bid strategy changes and added some additional support comments.<br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>2025 UPDATES: to help me keep everything in once place, I will be moving all voting and change logs to https:\/\/godtier.features.vote\/board &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; PRE-2025 BELOW: &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212; November 2024: I am restructuring how I manage God Tier Ads. It has taken 4 years but finally I am becoming more professional&#8230; \ud83d\ude42 The promise remains and updates will &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/www.godtierads.com\/articles\/updates\/\"> <span class=\"screen-reader-text\">God Tier Ads Framework Updates &#038; Change Log<\/span> Read More &raquo;<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-357","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.godtierads.com\/articles\/wp-json\/wp\/v2\/pages\/357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.godtierads.com\/articles\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.godtierads.com\/articles\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.godtierads.com\/articles\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.godtierads.com\/articles\/wp-json\/wp\/v2\/comments?post=357"}],"version-history":[{"count":9,"href":"https:\/\/www.godtierads.com\/articles\/wp-json\/wp\/v2\/pages\/357\/revisions"}],"predecessor-version":[{"id":380,"href":"https:\/\/www.godtierads.com\/articles\/wp-json\/wp\/v2\/pages\/357\/revisions\/380"}],"wp:attachment":[{"href":"https:\/\/www.godtierads.com\/articles\/wp-json\/wp\/v2\/media?parent=357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}