{"heading":null,"id":21236720,"theme":{"name":"light","colors":{"background":"#ffffff","button":"#22a1ac","buttonText":"#ffffff","heading":"#252525","text":"#404040"},"background":{"blend":"normal","blur":0,"contrast":75,"grayscale":100,"opacity":38,"url":null}},"button":{"text":null,"url":null},"alignment":"","avatar":"https://d31ezp3r8jwmks.cloudfront.net/jxfgtwboc3owbyb05yrxlzmjhp27","description":"

Hi there, I'm Ed Leake 👋

I was co-founded in 1982 and built my first website in '96.

And this PPC framework is based on >$150M of Google Ad spend. Over 30,000 hours of work. And more than a decade of Google Ads experience.

I don't drive three Lambos. But I am the owner of Midas Media, a PPC agency where we get paid based only on results.

I also run Adboozter and AdEvolver™, two Google Ads automation tools that help boost ad campaign performance.

I've worked with companies in every industry across the globe. I've been featured on sites like the PPC Hero, Search Engine Journal & DataFeed Watch.

I live and breathe PPC. I work on it during the day. I talk about it during my spare time.

And I dream about it at night.

I'm not very fun at parties.

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